Privacy Policy

1. Introduction

We treat personal data with the same gentleness we build into our products. This Privacy Policy explains the full scope of our data practices, including the kinds of information we gather, the reasons behind each collection, and the ways in which we keep that information safe.

This policy covers data collected through our website at https://www.momofawn.buzz as well as through our mobile applications, smart nursery devices, tracking tools and community programs. Where a separate notice applies to a specific product, that notice will be shown to you at the point of collection.

Please take the time to read this document carefully. If you have any questions at all about how we handle your information, you can always reach our team at care@momofawn.buzz and we will be glad to help.

We also want you to know that caring for a newborn family is a responsibility we do not take lightly. The information you share with us describes the most intimate parts of your life, and it deserves the greatest respect. That is why we have built privacy into the very foundation of our products rather than treating it as an afterthought. Every decision about a button, a default setting or a shared report has been made with a simple question in mind, namely, what would we want for our own family. This guiding principle shapes the commitments you will read in the sections that follow.

2. Who We Are

Momofawn (Hong Kong) Technology Limited is a technology company focused on the design and delivery of mother and baby technology, parenting companion applications and connected nursery devices. Our registered office is located in Hong Kong at the street address shown below.

For the purposes of this Privacy Policy, the terms Momofawn, we, us and our all refer to Momofawn (Hong Kong) Technology Limited. The developer Momofawn is responsible for the operation and maintenance of the services described throughout this website.

3. Information We Collect

We collect personal information in a few clear and honest ways. The exact information we receive depends on how you choose to interact with our products and website. Below is a complete list of the categories of data we may collect.

3.1 Information You Provide

When you contact us, create an account, or join a community program, you may provide your name, email address, phone number, postal address and any message content you choose to share. When you set up a family profile, you may add information about your child, including their date of birth, weight and notable milestones.

3.2 Information We Collect Automatically

When you use our website or apps, we may collect technical data such as your device type, operating system, browser version, IP address, approximate location and the pages you visit. We gather this information to keep our services stable, secure and easy to use.

3.3 Information From Devices and Sensors

If you use our smart nursery devices, we may collect sensor readings such as room temperature, noise level and movement in the nursery, together with the corresponding timestamps. This data helps us deliver the calm and informed morning reports that families value.

3.4 Information From Your Contacts and Family

With your permission, you may choose to add family members to your account so that they can see updates and contribute to the journal. In that case we collect the name and email of each person you invite, and we use that information only to send your invitations and to let them join the profile you have created.

3.5 Special Categories of Data

Because our products focus on the care of infants, some of the information you provide may reveal sensitive details about health and development, such as feeding volumes, sleep patterns, weight measurements or notable medical milestones. We treat this information with an especially high level of care and we only process it in order to deliver the tracking and reporting features you have asked to use.

4. How We Use Information

Every category of information we collect serves a clear and legitimate purpose. We never use your data in ways you would not expect from a care-focused technology company. The main uses are described here.

• To provide, operate and improve our mother and baby technology products and parenting apps
• To personalise your experience and show you content that relates to your family
• To send you service updates, safety notices and important account information
• To respond to your questions, requests and support enquiries
• To analyse usage patterns so we can make our products simpler and more reliable
• To detect, prevent and investigate fraud, abuse or other harmful activity
• To meet our legal, regulatory and accounting obligations
• To improve the accuracy of our feeding, sleep and growth recommendations

We keep our purposes narrow. For example, sensor data from a nursery device is used to power the day and night reports you see in the app, and it is not repurposed for advertising in any way.

We also use aggregated and deidentified information for internal research and to improve our understanding of how families settle into new routines. Aggregated data is stripped of anything that could identify you, so it can tell us about broad trends without revealing anything personal. This careful approach means we can keep learning and improving while still protecting the individuality of every family that trusts us.

5. Legal Bases for Processing

Under data protection laws we rely on several lawful grounds when we process personal information. The basis that applies depends on the specific activity involved.

We process personal data to perform a contract when you use our products under our Terms of Service. We process certain data to comply with legal obligations, such as accounting and tax requirements. We rely on our legitimate interests to keep our services secure, to improve our products and to understand how families use them. Where required by law, we will ask for your consent before we place marketing cookies or send promotional communications, and you can withdraw that consent at any time.

We want to be transparent about which basis applies to the main activities. When you create an account and use the companion app, the processing is necessary to perform our contract with you. When we send you an important service notice about a privacy or security matter, we do so to meet our obligations and to protect our shared interests. When we carry out analytics to understand which features are genuinely useful, we do so on the basis of legitimate interest and always in a way that respects your rights and your expectations.

6. Information We Share

We do not sell personal information. We share data only in limited circumstances and only as far as is necessary to deliver our services. The recipients of your data may include the following.

• Service providers and data processors who host our servers, send our emails, process payments or provide analytics
• Trusted retail partners when you use a joint programme with their brands
• Professional advisers such as lawyers and accountants where needed to run our business
• Regulators, courts and public authorities when we are legally required to do so

Whenever we share data with a trusted partner, we require that partner to protect the information with standards at least as strong as our own. We review those arrangements regularly and hold our partners accountable to the commitments in this policy.

7. Data Retention

We keep personal information only as long as it is needed for the purpose for which it was collected. The length of time varies by category. Account data is kept for the life of your account. Purchase records are retained to meet tax and accounting rules. Sensor data is kept for the period you use the connected service.

When the retention period ends, we securely delete or anonymise the information so that it can no longer be linked to you. We have documented schedules that govern these periods, and our team reviews them on a regular basis to make sure they remain appropriate.

A few specific examples may help. We keep the data in your journal and your family profile for as long as your account remains active, because that journal is yours and we never want to lose it without your request. We keep transaction records for the period required by tax law, which in Hong Kong is generally several years. We keep analytics data in a deidentified form for a shorter period, because the value of that data fades quickly and we prefer to hold as little as possible.

8. Privacy for Children

The mother and baby products we build are designed for use by parents, guardians and caregivers. This means the account holder is an adult who is responsible for the family profile. We do not knowingly collect personal information directly from children without the involvement and consent of a parent or guardian.

Our applications are not aimed at children and are not directed to children under the age of thirteen. If we learn that we have collected personal information from a child without verified parental consent, we will delete that information without undue delay. If you believe this may have happened, please contact us immediately at care@momofawn.buzz.

9. Security Measures

Protecting your data is one of our highest priorities. We use a combination of technical and organisational measures designed to keep personal information secure and to prevent unauthorised access, alteration, disclosure or loss.

These measures include encryption in transit and at rest, strict access controls limited to employees who need the data to do their job, regular security audits, staff training on data protection and secure data centres with physical protections. Although no method of transmission is completely secure, we work continuously to maintain strong safeguards across every layer of our systems.

Our security team follows industry standard practices such as the principle of least privilege, which means every person and system receives only the access genuinely required to perform a task and no more. We use strong authentication for our own staff, we log and monitor unusual activity, and we run regular penetration tests to find weaknesses before anyone else can. Should we ever experience a data incident, we have a written response plan, and where the law requires, we will notify you and the relevant authorities without unreasonable delay.

10. Cookies and Tracking

Our website uses cookies and similar technologies to remember your choices, understand how visitors use the site and keep the site working smoothly. A cookie is a small text file stored on your device when you visit a website.

We use strictly necessary cookies that keep the site functional, functional cookies that remember your preferences, and analytics cookies that help us understand which pages are most useful. Where our analytics tools need consent, we will ask for it before those cookies are placed. You can manage cookies in your browser settings at any time by clearing them or blocking new ones.

We do not use cookies to build intrusive advertising profiles of visitors, and we never sell cookie data. If you disable cookies, most of our website will still work, although a few preferences may not be remembered between visits. Your browser is the final authority over what is stored on your device, and we encourage you to use its privacy settings if you prefer a more private browsing experience.

11. Your Data Rights

Depending on where you live, you may have a range of rights over your personal information. We are committed to honouring these rights quickly and without hassle. Typical rights include the following.

• The right to access a copy of the personal information we hold about you
• The right to correct inaccurate or incomplete information
• The right to request deletion of your personal information
• The right to object to or restrict certain types of processing
• The right to data portability, where it applies
• The right to withdraw consent at any time where processing is based on consent

To exercise any of these rights, simply write to us at care@momofawn.buzz. We will respond within the time period required by law. Where a request is complex or you make multiple requests, we may need to verify your identity first, and we will tell you clearly if that is necessary.

There is no charge for making a legitimate request, and you will not experience any loss of service or quality because you ask us to respect your rights. If you feel that we have not handled your request properly, you also have the right to complain to your local data protection authority. We will cooperate fully with any such complaint and will always do our best to put things right before any dispute reaches that point.

12. International Transfers

Because we operate globally to serve families around the world, your personal information may be transferred to and stored in countries outside the jurisdiction where you reside. These countries may have different data protection laws from your own.

Where we transfer data internationally, we put in place appropriate safeguards such as standard contractual clauses or other recognised transfer mechanisms. We always aim to keep your data protected to the high standards described in this policy, wherever in the world it is processed.

Before any cross border transfer, we carry out an assessment of the risks and the protections in the destination country. We prefer providers that host data within trusted regions, and we look for clear contractual guarantees that the level of protection we promise you will be maintained. If a transfer is necessary to keep your account working while you travel, we still ensure the same security measures remain in force for the whole journey of your data.

13. Third Party Links

Our website and apps may contain links to websites and services operated by third parties, such as retail partners or payment providers. This Privacy Policy applies only to our own services and does not govern the data practices of those external websites.

When you leave our services and visit a third party website, we encourage you to review that site own privacy policy. We are not responsible for the content or the privacy practices of those third parties, and any information they collect is subject to their policies, not ours.

We are careful about which outside links we include, and we only point to partners and resources we trust. Nevertheless, once you follow a link away from our site, our control ends. We therefore recommend that you check the privacy section of any new website you visit, especially before you enter any personal information. Being informed is one of the simplest and most effective ways to protect yourself online.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our products, our business or the law. When we make a significant change, we will update the date at the top of this page and, where appropriate, notify you through the app or by email.

We encourage you to review this page periodically so that you stay informed about how we protect your information. Your continued use of our services after changes are posted means you accept the updated policy. If we make changes we believe need your formal consent, we will ask for it separately.

15. Contact Information

If you have any questions, comments or concerns about this Privacy Policy or about your personal information, we would love to hear from you. Our privacy team reads every message and replies as quickly as it can.

Contact email: care@momofawn.buzz

Contact phone number: +16088300552

We will acknowledge every privacy request we receive and work to resolve it without undue delay. Thank you for trusting Momofawn with the care of your family.